After installing the CensusConnect Google Chrome Plug-In, simply navigate to your favorite real estate listing site, and magically, all the important socio-economic characteristics of the neighborhood will appear as columns alongside your listing.
Choose from a list of over a dozen census data elements. The census data is mostly at the "Block" level, which is often times down to the city block of the address. This granularity provides the most accurate representation available. All of the data is pulled from the 2010 U.S. Census, as well as the 2010 & 2011 ACS Survey. For detailed information on each data element and where it was attained click here
Clicking the details link next to the listing takes you into a census trend screen where you can see the surrounding geography highlighted in yellow of who is represented in the survey for that particular attribute, and how many people were sampled. This gives you an idea of the accuracy of the data with respect to the size of the surrounding neighborhood.
Clicking on the Map column will zoom the map out to each correspondingly larger geographical region. This informs you as to how the block characteristic might vary compared to the larger surrounding community. For ACS Census data elements(e.g. income, education, unemployment, etc. ), you can view the percent change in each attribute over time, to see how the neighborhood is changing.
Mouseover each data cell to see details of the particular cell you are interested in. This will give you more elaborate detail as to the derivation of the data.
Clicking on each of the icons on the shortcut links opens up external web pages that most people will find useful including each States property tax record for the address , local Zillow rentals surrounding the area, and white pages with the name of the owner and surrounding neighbors. Launching these sites with a simple mouseclick saves you lots of time needing to find this data through the "front door" of each of these sites.
Many of the data elements come with the ability to set certain threshholds and customize the display of data for that column, to make certain properties "stand out" amongst others. For instance, clicking on the "gear" icon on the % Tax Asssessment column selection allows you to set a color code when the % of Tax Assessment falls below a certain value that you specify. Another example is setting your Work Address for the Distance From Work column so CensusConnect can calculate this value for each property.